Thursday, June 9, 2011

oh, anthropologie. you clever.

"One of our core philosophies," explains Anthropologie president Glen Senk, "is that we spend the money that other companies spend on marketing to create a store experience that exceeds people's expectations. We don't spend money on messages -- we invest in execution."

If you've ever wanted more info on why you're roaming around thinking "I could live here..." while in an Anthropologie read on this.

From the article:
The Anthropologie woman is not so much conflicted as she is resistant to categorization. Her identity is a tangle of connections to activities, places, interests, values, and aspirations. She's not married with two kids: She's a yoga-practicing filmmaker with an organic garden, a collection of antique musical instruments, and an abiding interest in Chinese culture (plus a husband and two kids).

They're wielding a mighty large magnifying-glass over at Anthro, and it is downright fascinating. And probably modeled after one scouted at the sweetest little French flea market you can imagine. I'll admit that I read the article with a mix of respect, captivation, and... well... nausea. Kind of like admiring their wares, and then - oh, right - acknowledging the price tag.

(did you miss the link to the article I'm quoting from up above? here it is again.)

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